The Houston Rodeo Cook-Off is an iconic event that brings together the best of Texas barbecue and culinary expertise. This year, Baldy Beef Co. took center stage by sponsoring the Go Texan lunch for all cook-off participants.   Along with one of the best smoked burgers we've ever tasted, each lunch was accompanied by Baldy Beef Co. branded Cedar Coasters.  Just like their beef, the coasters are made in the U.S.A.   

Baldy Beef Co. stood out from the crowd by incorporating Cedar Coasters into their promotional efforts. These coasters not only served a practical purpose but also reflected the brand's commitment to quality and authenticity. The distinctive aroma of cedar added a rustic touch to the experience, complementing the rugged spirit of the rodeo.

The choice of Cedar Coasters was not just about aesthetics; it was a strategic move to connect with the target audience. Rodeo attendees, with their hands full of delicious barbecue, were quick to appreciate the practicality of these coasters. Placing them strategically at two of the tents ensured that the Baldy Beef Co. logo was view, creating a memorable association between the brand and a positive rodeo cook-off experience.

In addition to their practicality, the Cedar Coasters showcased Baldy Beef Co.'s commitment to sustainability. Made from natural and biodegradable cedar wood, the coasters were an eco-friendly alternative to traditional promotional materials. This resonated well with the environmentally conscious crowd at the Houston Rodeo Cook-off, establishing Baldy Beef Co. as a brand that cares about both flavor and the planet.

Baldy Beef Co.'s use of Cedar Coasters at the Houston Rodeo Cook-off was not just a short-term promotional stunt. By providing a tangible and useful item that attendees could take home, the brand ensured a lasting impression. The aromatic cedar coasters found their way into households, keeping the brand top of mind long after the rodeo concluded.